Client:
Terras Gauda
Type:
Packaging Design
Skill Set:
Custom Vectors
Terras Gauda is a winery situated in Spain that creates delicious red and white wines. Each year they host a poster design competition inspired by the late the designer, Francisco Mantecon This was transformed into a wine branding experiment.
The wine label's designs are a mix of white wine and fresh seafood. The use of simple vector shapes to portray the seafood and by using the negative space contained within the wine bottles show a dynamic design. The replicating of these two objects creates a visual pattern. The Design is slanted as to create a more atypical and dynamic design as well as to show movement.
By playing with the idea of a mix of three different aquatic edible animals aloud for an interesting variety. Each animal has a different anatomical design; Shrimp have a hard exoskeleton, swordfish have a basic skeletal structure, and a squid have a flexibly body. Each wine bottle has its own accentuated colour so as not to dull the vibrant yellow of the physical bottle. The neck label displaying the logo has the contour of a white wine glass to go with the vector design of the wine bottles.